What Is Collagen Protein?

By now, you’ve probably seen the ads and heard people talking about collagen protein—it’s everywhere. But what’s all the buzz about? Is it time for you to jump on the bandwagon? And if you’ve already joined the masses, why should you make the switch to Ageless Multi-Collagen Protein Powder?

In order to answer these questions, we first have to answer this one: What is collagen?

Simply put, collagen is the most abundant and arguably the most important protein in the body. In fact, collagen constitutes a whopping 30% of the protein in your body. Aside from water, collagen is the most plentiful substance in your body—pretty crazy, right?

For example, collagen makes up 70% of the protein in our skin, and it’s one of the primary structural proteins in joints, bones, cartilage, ligaments, tendons, hair, fingernails, the intestinal wall, and more. Collagen is the glue—literally, it comes from the Greek word for glue—that supports, connects, and holds everything together.

Not surprisingly, healthy levels of collagen are vital to support:

• Smooth, healthy, young-looking skin
• Strong, healthy fingernails and glossy hair
• Healthy, supple joints
• Bone health
• Healthy digestion and gut health
• Strong, healthy tendons and ligaments

There’s more—including healthy, flexible blood vessels and organ health—but the moral of the story is that collagen is a component of your entire body, and it has a tremendous impact on how you look and feel.

Why Do You Need a Collagen Powder?

When you’re young, your body makes all the collagen it needs. That’s why your skin is firm and glowing, your joints are supple, and your digestive system works like a champ.

So, what happens as you get older? Your body loses its ability to make collagen, and to make matters worse, collagen might reduce more rapidly thanks to things like smoking, stress, excess sun exposure, physical activity, and diet. For example, consuming sugar, refined carbs, and poor-quality fats (such as industrial produced vegetable oils), which are common in processed foods, can all contribute to collagen depletion.

In simple terms, we produce less collagen with age.

For example, studies show that skin levels of collagen decrease by about 11 – 13% with each passing decade after the age of 20, and by the time folks hit their 80s, collagen levels may be, on average, only one-third of what they were in their 20s.

Over time, this reduction in collagen may contribute to…

• Skin sags and wrinkles
• Hair gets thinner, and nails lose their strength
• Joints become stiff and less flexible
• Recovery from activities like exercise slows
• Occasional gut-related complaints come out of nowhere

That may sound grim, but it’s not all bad news. In fact, there’s GREAT news. You can ramp up your body’s collagen production by consuming more collagen protein in your diet.

Collagen protein is very different from other common protein sources—such as beef, poultry, fish, eggs, dairy, and plants—because it features a unique profile of amino acids, and it is especially rich in glycine, proline, and hydroxyproline, which is found ONLY in collagen protein. Together, these three amino acids account for 40 – 50% of the amino acids in collagen protein, which is 10 – 20 times higher than other common protein sources.

Why is that important? These are the raw materials the body needs to support collagen production and support healthy levels of collagen. Even more, research shows that consuming a very specific type of collagen protein—known as collagen peptides—trigger the body to make more collagen and produce more hyaluronic acid, which is a lubricating fluid that’s a key component of healthy, hydrated skin and healthy, supple joints.^{Footnote †}

So, where can you find collagen protein?

Well, just like us, collagen is the primary structural protein in animals. You’ll find it in their connective tissue, including skin, bones, and cartilage. Unfortunately, we’ve all but abandoned the traditional “nose to tail” way of eating.

Most of us eat boneless, skinless muscle meat, which provides protein that’s quite a bit different than collagen protein, which has a very specific combination of amino acids and functional properties. We rarely eat bone-in meat, let alone the skin, organ meats, and other connective tissue from land and sea creatures.

And while bone broth can be a great source of collagen protein, making homemade bone broth takes time to make and clean up—a lot of time. The good news is that you can buy pre-made bone broth that’s pretty darn tasty. However, that can become an expensive habit quite quickly, and let’s face it, most people aren’t interested in sipping a cup of bone broth every single day, which you’d need to do to continuously support healthy levels of collagen.

The Problem with Most Collagen Supplements on the Market

Thankfully, there’s a better, simpler solution that makes it even easier to get more collagen in your diet: You can use a collagen powder. Unfortunately, not all collagen powders are created equal.

For starters, many collagen protein powders come from a single source, such as chicken or cattle. This is important because different sources of collagen (e.g., chicken, beef) feature different types of collagen. While at least 28 different types of collagen have been identified, the three most common are types I, II, and III, which account for 80 – 90% of the collagen in the body.^{Footnote †}

Now, these various types of collagen are important because they serve different functions in the body. For example, collagen types I and III, which come from cattle and fish, are found in our skin, bones, and tendons. Type II collagen, which comes from chicken, is almost exclusively present in the cartilage between bones.

Even though it can be confusing, try not to get too caught up in the Roman numeral soup. The point here is that different types (and sources) of collagen may contribute to different benefits in the body, which is why we think it’s optimal to consume multiple collagen types from multiple sources .^{Footnote †}

In addition to that major problem, here are some of the other drawbacks of the ingredients in some other collagen powders, including some bone broth and gelatin supplements:

• They are not broken down into smaller collagen peptides, also known as collagen hydrolysate or hydrolyzed collagen, which are bioactive collagen building blocks that are more easily and readily absorbed (than whole collagen protein).^{Footnote †}
• They are missing one of the essential amino acids. Collagen protein is missing the essential amino acid tryptophan.
• They taste and/or smell which limits how you can use them and can ruin the taste of whatever you mix them in.
• They don’t dissolve well in cold or room temperature liquids, often leaving a sticky, clumpy mess at the bottom of your glass that’s unpleasant to drink.

Fortunately, that all changes now, and we’re excited to introduce you to your collagen powder solution: It’s called BioTRUST Ageless Multi-Collagen Protein.

Why BioTRUST Ageless Multi-Collagen Protein Powder Is The Right Choice

To provide support for an array of full-body benefits, Ageless Multi-Collagen contains FIVE key collagen types (I, II, III, V, and X)  from FOUR different food sources:

• Hydrolyzed collagen peptides from grass-fed, pasture-raised cattle (types I and III)
• Hydrolyzed collagen peptides from sustainable fish (type I)
• A unique and patented eggshell membrane (types I, V, and X)
• Type II  collagen from chicken

While collagen types I, II, and III are mission critical, type V works hand-in-hand with types I and III to promote healthy skin, and type X is a type of collagen that is especially important to promote healthy bones.^{Footnote †} Altogether, we truly believe this combination of five types of collagen is particularly important to reap all the benefits collagen supplements offer.

Simply put, we combined these five different types of collagen - instead of just one or two types - to provide support for an array of full-body benefits.^{Footnote †}

Of course, Ageless Multi-Collagen Protein contains collagen protein that is naturally hydrolyzed and features BioActive Collagen Peptides. These are absorbed intact and trigger the body to make collagen.^{Footnote †} Not only that, collagen peptides stimulate the body’s production of hyaluronic acid, which is a lubricating fluid that’s a key component of healthy, hydrated skin and healthy, supple joints.^{Footnote †}

Recent scientific research has revealed several exciting health benefits of supplementation with collagen peptides, which have been shown to support:

• Healthy, firm, young-looking skin^{Footnote †}
• Strong, healthy fingernails^{Footnote †}
• Healthy, mobile joints^{Footnote †}
• Healthy bones^{Footnote †}
• Healthy, strong tendons and ligaments^{Footnote †}
• Healthy Looking Hair^{Footnote †}
• Recovery from physical activity^{Footnote †}
• Healthy body composition when combined with regular exercise^{Footnote †}
• Gut health^{Footnote †}

As an added bonus, Ageless Multi-Collagen Protein also contains tryptophan, an amino acid that is typically missing from collagen protein.

Ageless Multi-Collagen Protein comes in a unflavored version that is odorless and tasteless, as well as delicious flavors, like vanilla, chocolate, and fruit punch. No matter what flavor, Ageless Multi-Collagen dissolves quickly and easily in both hot and cool liquids. That’s right, Ageless Multi-Collagen Protein was formulated to be your no-clump collagen powder solution! You can add it to your coffee, tea, protein shakes, smoothies, baked goods, and more without the clumps. You won’t even notice the difference, but your skin, hair, muscles, and joints will thank you.^{Footnote †}

What’s more, Ageless Multi-Collagen Protein is Keto- and Paleo-friendly, and because we are passionate about better health, we promise Ageless Multi-Collagen Powder is non-GMO and:

• Dairy-free
• Non-GMO
• Gluten-free
• Soy-free
• Free from artificial sweeteners and colors

And like all BioTRUST products, Ageless Multi-Collagen Protein undergoes 3rd party lab testing to verify its purity, potency, and safety.

Ways to Use BioTRUST Ageless Multi-Collagen Protein

Unlike many gelatin, bone broth, and collagen powders, which can only be added to hot liquids, Ageless Multi-Collagen Protein mixes instantly in hot and cool liquids. And unlike some collagen powders, which have a distinct taste and smell, Unflavored Ageless Multi-Collagen Protein is completely tasteless and odorless. It’s also now available in delicious new flavors.

Simply put, with Ageless Multi-Collagen, there are virtually endless possibilities for adding more collagen protein to your diet and supporting healthy levels of collagen. You can add it to…

• Coffee
• Espresso drinks
• Tea
• Water
• Protein shakes
• Smoothies
• Mocktails
• Juice
• Soups
• Overnight oats
• Yogurt
• Baked goods
• Salad dressings
• Gummies
• Popsicles
• And more!

… All without a nasty smell or taste, and without the clumps!

Ageless Multi-Collagen Nutrition & Ingredients

Ageless Multi-Collagen provides 10 grams of collagen protein per serving, and it is designed to help support healthy levels of collagen in the body.^{Footnote †} Ageless Multi-Collagen features BioActive Collagen Peptides to help support healthy skin, hair, and nails; gut, joint, and bone health; and athletic performance, recovery, and an active lifestyle.^{Footnote †} Ageless Multi-Collagen features five collagen types (I, II, III, V, and X) from four food sources, including pasture-raised, hormone- and antibiotic-free grass-fed beef, fish, chicken, and eggshell membrane. It comes in a tasteless and odorless unflavored version, as well as delicious flavors like vanilla, chocolate, and fruit punch. All flavors of Ageless Multi-Collagen are formulated to mix instantly in hot or cool liquids.